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Anno Höller-Rouse

+49 177 4100-532 anno.hoeller@whu.edu

Summary

Streaming growth and analytics leader with 5+ years of experience maximizing revenue across subscription-based platforms in the US and Germany. Proven track record translating complex performance data into clear commercial strategies for senior leadership. Deep expertise in streaming economics, platform KPIs, and cross-functional growth initiatives spanning Product, Content, Finance, and Business Development. Trusted advisor to C-suite on performance trends, platform changes, and monetization opportunities.

Education

WHU – Otto Beisheim School of Management

Master of Science in Management (Honors)

Vallendar, Germany

May 2017

University of Southern California

Double Bachelor of Science in Accounting and Business Administration (Honors)

Los Angeles, California

May 2014

Experience

RTL Deutschland

Köln, Deutschland

Senior Advanced Data Analyst, Streaming Growth & Performance

Feb. 2024 – Present

  • – Lead analytics strategy for consumer engagement across the streaming platform, translating business objectives into measurable KPIs and analytics frameworks that guide product roadmap decisions.
  • – Developed churn and engagement models to identify incremental subscription revenue opportunities, enabling targeted retention initiatives that improved lifetime value in partnership with Product and Marketing.
  • – Performed strategic deep dives using causal analysis to identify key product levers, directly influencing feature prioritization and product development decisions.
  • – Built near-real-time executive dashboards translating streaming performance into investment and monetization decisions, supporting multi-million-euro resource allocation at C-suite level.
  • – Led performance and growth analysis for RTL+ Musik, translating streaming behavior into recommendations for content acquisition, feature prioritization, and platform positioning.
  • – Advised senior leadership on platform performance shifts, KPI redefinitions, and strategic trade-offs, synthesizing complex analytics into clear, actionable recommendations.

RTL Deutschland

Köln, Deutschland

Expert Business Analyst, Customer Analytics

March 2022 – Feb. 2024

  • – Led performance and growth analysis for RTL+ Musik, translating streaming behavior into recommendations for content acquisition, feature prioritization, and platform positioning.
  • – Architected end-to-end analytics infrastructure and KPI frameworks (SQL, Python, PowerBI) that became the single source of truth for user acquisition, engagement, and monetization — reducing reporting cycles and enabling data-driven decision-making across Product, Marketing, and Business teams.
  • – Defined and validated cross-functional KPIs in collaboration with Product, Tech, and Marketing stakeholders, aligning teams to shared metrics and business objectives.
  • – Presented weekly performance insights to the Chief Streaming Officer, delivering clear and impactful recommendations that shaped subscription growth, content strategy, and marketing investment decisions.

StarzPlay

Los Angeles, California

Senior Manager, International Growth and Monetization Analytics

July 2021 – Feb. 2022

Manager, Content Analytics and Strategy

Aug. 2019 – June 2021

  • – Led analytics team responsible for international content strategy, coaching analysts and prioritizing initiatives to deliver high-impact insights on content performance, user engagement, and acquisition ROI.
  • – Built automated analytics products using SQL and Tableau, reducing manual reporting by 75% and establishing scalable frameworks that enabled proactive monitoring and data-driven content investment decisions.
  • – Partnered with Product and Content stakeholders to frame hypotheses, define success metrics, and translate subscriber acquisition, retention and monetization impact into strategic recommendations for content licensing and platform feature development.